Facebook is a platform of new relationships rather than a simple SNS. Would be possible to create more movement and new market therein, many people experience new value through sharing. Currently, in the Japan business market expectations for facebook excessive turned. Is an attitude such as I'm thinking still retains traditional company attitude, marketing techniques, but their excessive expectation is available to facebook like TV. Getting to know each other rather than to spread simply lets you know that Facebook's intrinsic value, getting to know the Group and the Group further.That is, is that extending from body until now, location, and time relationships are newly built relationships on facebook.I think there is need to rebuild the process rather than to do the marketing activities utilizing such features of facebook into your existing marketing efforts based on facebook presence, marketing activities.
Ryuta Nagai
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